I'm a copywriter for a youth branding agency in Lincoln, Nebraska called Archrival. That's right... Lincoln, Nebraska. And you're about to see what that's like! Exciting, no?!

Couple other things... I am working on a pretty serious war on seriousness, called The Ryler Society, I may or may not have a twitter account, and I like to take photos.

That's about it. You can email me at tylerriewer [at] gmail.

Oh look, my wife tumbls too!
Mon Jun 9

lowercase vs. Uppercase.

marco:

hilker:

i don’t capitalize because there’s no reason to. grammar, schmrammar. i was an english major for two years which means i have creative license. […] also, the source css for my tumblr includes a “text-transform: lowercase” element because i like the way that it looks, having everything in lowercase. it’s an aesthetic choice that doesn’t compromise the functionality of language.

You can write however you want. I don’t care. (Also, I think your statement about having creative license because you partially completed an English degree is stupid.)

But recognize what you’re saying. All-lowercase writing expresses additional meaning that you may not intend:

  • You’re lazy.
  • You’re careless.
  • You’re uneducated.
  • You don’t care about the legibility of your text. (Your theme supports this hypothesis.)

Capital letters, punctuation, and grammar exist to help codify ideas and clarify communication. Using proper case isn’t elitist or arrogant: it shows that I care about the appearance, mechanics, and legibility of my text. I feel that choosing a highly legible font, such as 16px Georgia instead of 24px pink Comic Sans, is also important for the same reason: I care.

You’re effectively saying that you don’t.

That’s fine. You can write however you want. But don’t imply that I wrote in your style.

I’m in full support of Marco here. Writing in all lowercase is the equivalent of wearing your sunglasses indoors. It screams lazy and self-absorbed, and it almost always pisses me off.